NEWS RELEASE Waites Sensor Technologies Extends Predictive Maintenance Leadership with EMEA and APAC Growth
JUNE 4, 2025
Demand for advanced predictive maintenance surges globally; Waites delivers AI-driven insights to manufacturers worldwide.
CINCINNATI, Ohio, June 4, 2025 - Waites Sensor Technologies, Inc. (Waites), the leader in AI-driven predictive maintenance solutions, today announced its expansion in the EMEA (Europe, Middle East, and Africa) and APAC (Asia-Pacific) regions. This move significantly strengthens Waites’ presence in these markets.
The global predictive maintenance market is projected to reach up to $162 billion by the early 2030s, driven by advancements in Industry 4.0, artificial intelligence (AI), the Internet of Things (IoT), and machine learning. Waites’ international growth aligns strategically with these global trends.
Building on an established presence in key international markets, Waites is deepening its commitment to clients across the United Kingdom, Poland, Singapore, Japan, Australia, New Zealand, Latin America, Africa, and the Middle East by expanding sales and service operations capabilities in-region. This includes the addition of new sales, service, and analytics team members.
“Reducing downtime, controlling costs, and modernizing operations aren’t just regional challenges - they’re global imperatives,” said Rob Ratterman, Co-founder and CEO of Waites. “This expanded investment in local sales and service teams reflects our commitment to being closer to our customers and delivering even greater value where they operate.”
Waites has established two new subsidiaries in Warsaw, Poland, and Singapore to support its international expansion. The company’s strategy involves direct sales to end-users across Europe and the UK while employing technical distributors to reach markets in the Middle East, Africa, and Asia-Pacific regions. This extends successful distributor relationships in Australia/New Zealand and Peru.
The international strategy is backed by an expanded global sales and service organization. Recently appointed Chief Revenue Officer Ryan Bowman emphasized Waites’ customer-centric growth strategy:
“Our global expansion directly addresses urgent customer needs for reliable predictive maintenance solutions,” said Bowman. “By scaling our teams and establishing local subsidiaries, we ensure our customers worldwide achieve transformative outcomes: zero unplanned downtime, reduced operational costs, and smarter, proactive decisions.”
For more information, visit: https://waites.net
About Waites Sensor Technologies, Inc.
Waites Sensor Technologies, Inc. is a global leader in AI-driven condition monitoring, helping industrial operations eliminate downtime and maximize equipment reliability. With more than half a million sensors deployed across five continents and over 10 trillion data points collected, Waites delivers unparalleled insights that empower maintenance teams to make smarter, data-driven decisions. By continuously monitoring equipment health, Waites enhances operational efficiency, extends asset lifespan, and allows teams to focus on what matters most—keeping facilities running at peak performance. For more information, visit www.waites.net.
Media Contact
Matter Communications on behalf of Waites
WaitesPR@matternow.com
401-330-2824
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